Coverage of the Asian Le Mans Series in China has received a significant boost with Tencent, the leading internet service company in China, announced as a key media partner.
As the Asian Le Mans Series Official New Media partner Tencent will broadcast live and highlights packages of the ACO’s Endurance Series in Asia through Tencent Sports network on both PC and mobile services.
The Asian Le Mans Series races will be streamed live via Tencent Sports. This coverage will also be supported by edited VOD and news coverage.
Tencent ranks amongst the top ten internet companies globally. They have 85% mobile social market share and reach 90% overall social media users.
They have strategic partnerships with world renowned sports properties. As for motorsport, Tencent Sports have broadcast Indycar, the World Endurance Championship, (featuring the 24 Hours of Le Mans), Formula E, Formula 4, CFGP and WTCC events.
In the future, Tencent Sports plans to accelerate its expansion in sports industry and boost sports industry development in China.
Asian Le Mans Series Managing Director – Cyrille Taesch Wahlen:
“Signing Tencent, one of the biggest players in the Chinese market, as a media partner for the Asian Le Mans Series is very exciting, and a defining moment for the growth of the Series, and for endurance racing in China generally.
“We are always looking for new media channels for the Asian Le Mans Series to increase the reach, particularly into growth areas such as China. The success of Jackie Chan DC Racing this year, particularly their outstanding success at the 24 Hours of Le Mans, and the interest from more and more Chinese teams and drivers, is helping to drive this growth and open up endurance racing in particular to a new audience.”
Echo YANG, Director of the Media Acquisition and BD of Tencent Sports:
“As the leader in digital sports platforms in China, Tencent Sports is leveraging its expertise to reach fans throughout the world.
“We have patience to cultivate the market, among which racing and rally is one of our targets. We have broadcast the 24 Hours of Le Mans, World Endurance Championship, and many others, and we believe that our cooperation with the Asian Le Mans Series will further benefit the fans.”
The 2017/18 Asian Le Mans Series kicks off in China on 27-29 October at the Zhuhai International Circuit.
Further information about the reach of the Tencent network:
QQ – Fastest-growing mobile social platform. Weixin and WeChat combined has 889 million monthly active users.
China’s largest SNS-monthly active accounts reach 638 million.